For a team of academics hailing from Cornell University, Wesleyan University, and the University of Minnesota, Exponent created a brand and website that would help disseminate  the team’s research on how media and messaging shape opinions, attitudes, and behaviors. This project was especially exciting for us in part because of the big brains involved but also because of the big task at hand—creating an identity and a real-time resource library for this prolific team.

Exponent has supported National Institutes of Health’s Rapid Acceleration of Diagnostics initiative (RADx^SM) since October 2020 with branding, content, illustration, website development, and instructional documents for more than a dozen companies pursuing emergency use authorization for their COVID-19 diagnostic technologies. We have also provided communication services for the program at large. 

The Architectural Heritage Foundation (now AHF Boston) is dedicated to preserving and reactivating historic properties to stimulate community growth. The nonprofit came to us seeking a full brand update and new website. We collaborated with their team to establish a new logo, brand guidelines, website, and collateral that reflects their mission to integrate historic structures into modern life.

A leading developer of innovative pharmaceutical preparation and drug delivery devices, Yukon Medical connected with our team by way of National Institutes of Health’s RADx initiative. We provided marketing services to support the launch and distribution of their non-absorbent, injection-molded ClearTip™ swabs, including product photography, website development, and collateral. Many thanks to photographers Allison Sheriffs and Woodie Williamson for shooting hundreds of pictures of swabs. And to D’lynne’s son, Marcus, for posing for this picture.

Harvard Global Health Institute (HGHI) came to us seeking a branding refresh and a new website design. We’re huge fans of the new logo, and we’re glad they are, too! After COVID hit, HGHI engaged us in several more projects, including an interactive map indicating hospital capacity throughout the U.S. 

For four consecutive years, Exponent has coordinated, written, and designed the print and online Program Guide for MIT Sloan Executive Education. This 40+ page guide includes content on all the courses and programs the school offers, as well as participant features, infographics, and calendar. Our team handles the guide from soup to nuts, delivering a unique product that helps set the school apart.