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Website and Branding Refresh

Harvard Global Health Institute (HGHI)

HGHI came to us seeking a branding refresh and a new website design.  We’re thrilled HGHI is loving the new look and site as much as we are!

Marketing Support

Jim 'N Nick's Bar-B-Q

Exponent has savored every moment of collaboration with this legendary restaurant company (41 locations and counting). We have supported the brand pre- and post-Covid-19 with messaging, menu design, customer journey mapping, social media advertising, style guides, signage, and more. Don’t tell them, but we’re mostly in it for the cheese biscuits.

Website and Interactive Design

Harvard Global Health Institute

As the COVID-19 outbreak began to take hold in the U.S., Exponent created and launched a website and interactive map covering the pandemic and detailing U.S. hospital capacity estimates for Harvard Global Health Institute. We thank Polyglot Labs for helping to make this data uniquely interactive.

Content and print design

MIT Sloan Executive Education Program Guide

2020 will be the third year in a row that Exponent will coordinate, write, and design the print and online Program Guide for MIT Sloan Executive Education. This 40+ page guide includes content on all the courses and programs the school offers, as well as participant features, infographics, topic grid, fold out calendar, and more. Our team handles the guide from soup to nuts, on time and on budget, delivering a unique product that helps set the School apart.

Animated Video


Exponent has collaborated with Albinson Design on animated videos since 2015, including an initial explainer video for Fraudscope, an AI assisted platform for detecting healthcare fraud. We wrote the script and created the video on an accelerated time table, so the company could present it at their first healthcare conference. Two years later we created a second video for the company, featured here, to demonstrate the platform and how the software works.

Product launch

Dr. Noze Best and the NozeBot

Exponent has teamed up with Dr. Steven Goudy, a pediatric otolaryngologist, to name, brand, and market his revolutionary baby nasal aspirator, the NozeBot. Vacuum powered, hygienic, safe, and easy to use, this mucus-sucking product has made us true believers. We invite you to explore the website, watch the video, and sign up to “stay in the noze” at #Snotaproblem.

Website design and graphics

Guide Therapeutics

Guide Therapeutics (GuideTx) is an Atlanta based biotech company pioneering new gene therapies by developing field-leading drug delivery vehicles. Exponent assisted the startup with branding, graphics, and web design.

Naming and Branding


Biolocity combines educational, business, operational, regulatory, and financial resources to guide the translation and commercialization of university medical technologies. Exponent has the great fortune of collaborating with this unique fund/incubator/accelerator and the innovation startups they help to launch. In 2019 Exponent helped Biolocity (formerly the Walter Coulter Translational Program) rename and rebrand itself. We also designed their 2019 Annual Report.


"Man on the Street" videos for Aflac

Aflac has been an Exponent client since 2011. Recently, the Fortune 500 company asked if our team could produce a series of videos to capture whether people understood their benefits and if they felt prepared to handle out of pocket expenses. We jumped at the chance to hit the streets here in Atlanta and accost the general public. As a side note, people were very willing to participate! Just one more reason to love the South.

Graphic design

two notes

It’s hard to imagine a project more fun than designing a wine label. Exponent worked with two notes to create their logo, brand assets, and bottle labels for their delicious, bold blends. Bryce on our team also helped create the website, and all of us are supporting these awesome wine makers as best we can by drinking as much Triola Blend as we can get our hands on. Look, it’s hard work, but someone has to do it.

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