For a team of academics hailing from Cornell University, Wesleyan University, and the University of Minnesota, Exponent created a brand and website that would help disseminate the team’s research on how media and messaging shape opinions, attitudes, and behaviors. This project was especially exciting for us in part because of the big brains involved but also because of the big task at hand—creating an identity and a real-time resource library for this prolific team.
Exponent has supported National Institutes of Health’s Rapid Acceleration of Diagnostics initiative (RADxSM) since October 2020 with branding, content, illustration, website development, and instructional documents for more than a dozen companies pursuing emergency use authorization for their COVID-19 diagnostic technologies. We have also provided communication services for the program at large.
Exponent teamed up with renowned pediatric otolaryngologist Dr. Steven Goudy to help launch his wellness company, Dr. Noze Best, and their first product, the NozeBot. Exponent provided naming, branding, design, website design, and marketing services to the company, partnering with our extended cadre on videos, SEO/SEM, and social media management. The NozeBot launched in January 2021 and has experienced tremendous sales. Learn more at drnozebest.com (and check out the hundreds of 5-star reviews on Amazon!).
The Architectural Heritage Foundation (now AHF Boston) is dedicated to preserving and reactivating historic properties to stimulate community growth. The nonprofit came to us seeking a full brand update and new website. We collaborated with their team to establish a new logo, brand guidelines, website, and collateral that reflects their mission to integrate historic structures into modern life.
A leading developer of innovative pharmaceutical preparation and drug delivery devices, Yukon Medical connected with our team by way of National Institutes of Health’s RADx initiative. We provided marketing services to support the launch and distribution of their non-absorbent, injection-molded ClearTip™ swabs, including product photography, website development, and collateral. Many thanks to photographers Allison Sheriffs and Woodie Williamson for shooting hundreds of pictures of swabs. And to D’lynne’s son, Marcus, for posing for this picture.
Harvard Global Health Institute (HGHI) came to us seeking a branding refresh and a new website design. We’re huge fans of the new logo, and we’re glad they are, too! After COVID hit, HGHI engaged us in several more projects, including an interactive map indicating hospital capacity throughout the U.S.
For four consecutive years, Exponent has coordinated, written, and designed the print and online Program Guide for MIT Sloan Executive Education. This 40+ page guide includes content on all the courses and programs the school offers, as well as participant features, infographics, and calendar. Our team handles the guide from soup to nuts, delivering a unique product that helps set the school apart.
Biolocity combines educational, business, operational, regulatory, and financial resources to guide the translation and commercialization of university medical technologies. Exponent has the great fortune of collaborating with this unique fund/incubator/accelerator and the innovation startups they help to launch. In 2019 Exponent helped Biolocity (formerly the Walter Coulter Translational Program) rename and rebrand itself. We also designed their 2019 Annual Report.
Fortune 500 company Aflac has been an Exponent client since 2011. We support several Aflac teams with graphics, reports, and presentations. In 2019, Aflac asked if we could produce a series of videos to capture whether people understood their benefits and/or felt prepared to handle out of pocket expenses. We jumped at the chance to hit the streets here in Atlanta and accost the general public. As a side note, people were very willing to participate! Just one more reason to love the South.
Guide Therapeutics (GuideTx) is an Atlanta based biotech company pioneering new gene therapies by developing field-leading drug delivery vehicles. Exponent assisted the startup with branding, graphics, and web design. www.guidetx.com